Maslow's Hierarchy

 Physiological Needs

These are adverts that capitalize on the need for survival. These types of adverts are used for food and drink adverts, as well as other essential needs, like sleep, air, energy, and sex.

       

Coca Cola and Diet Coke

Coca-cola was invented in the 19th century by John Pemberton, and was bought in the 20th century by Asa Griggs Candler, who brought Coca-Cola to be the dominant soft drink through his marketing methods.  The logo for Coca-Cola was created in 1885. Coca Cola is based in Atlanta, Georgia. Modern Coca-Cola adverts focus on how Coca-Cola will bring you happiness and popularity.

Diet Coke was invented on July 8th 1982, as an alternative to regular Coca-Cola. Adverts for Diet Coke are primarily aimed at women, with many adverts and posters featuring woman consuming the drink, and using it to meet and impress men. Coca Cola Zero is the alternative to this, aimed at men.

Female Stereotypes In Advertising

Female Stereotype 1: The Beauty Bunny

 

This advert fits the Beauty Bunny Stereotype, as it features a Hollywood celebrity, showing that even film stars use this product so you should too.

This fits the stereotype as it shows a woman who has used the face cream, looking strong and confident. It is showing how you will be if you use the product that is being advertised.



This is another good example as it is again showing a Hollywood celebrity using the product that is being advertised, showing that you can be like them and be as glamorous as them if you have this product.

 Female Stereotype 2: The Fashionista

Female Stereotype 3: The Alpha Female

 

Female Stereotype 4: The Perfect Mum